The sixth edition of the Connected Shoppers Report

Global insights and trends from 8,350 shoppers and 1,700 decision-makers in the retail industry.

The retail industry is undergoing a transformation – becoming more digital and social, more interconnected, and increasingly driven by experiences. As AI gains traction, retailers have the opportunity not only to operate more efficiently but also to offer their customers inspiring experiences. However, success is not guaranteed. Unified commerce and a solid data foundation are essential for success. Our report explains why:

Agentic AI is uncharted territory with great development potential. 75% of retailers believe that AI agents will be indispensable by 2026.
Loyalty programs aren't just about discounts. Gen Z is three times more likely than Baby Boomers to value exclusive experiences.
Social shopping is booming. 53% of shoppers discover products on social media – an increase compared to the 46% recorded in 2023.
Optimized technology is key. 88% of retailers state that Unified Commerce will have a significant impact on their goals.

Learn all about the latest insights and trends in the retail industry. Hear what 8,500 shoppers and 1,700 executives have to say.

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