AI-Powered Agents Transform Marketing, Sales and Service Leaders’ Playbook

Oracle Corporation recently announced new role-based AI agents embedded within its Fusion Cloud Applications designed explicitly for marketing, sales, and service functions. These agents aim to streamline workflows, personalize customer interactions, and unlock incremental revenue opportunities by automating tasks such as lead scoring, content generation, and cross-sell/up-sell identification. Meanwhile, broader industry research points to the fact that while AI has transformed productivity broadly, sales remains a frontier where direct human-AI collaboration is only now maturing.  For marketing and sales teams, the implication is that embracing AI-driven tools is no longer optional—it is becoming mandatory to stay competitive. Yet success will depend on aligning these tools with business goals, integrating them into existing processes, and ensuring change management rather than deploying them in isolation.