Trends in AI for CRM

The advent of the generative AI revolution brings with it limitless opportunities to streamline operations, improve performance, and deliver great customer experiences. Its early successes have included code generation, customer service automation, sales summaries, and more. But we’re just getting started.

Trust is emerging as a top priority among the key success drivers of AI for enterprises, along with data security, data privacy, and ethics and safety assurances. This is followed by the need to focus on the highest impact use cases that address bottlenecks, pain points, and performance improvement opportunities. Off-the-shelf AI use cases are the fastest and least risky way to accelerate time to value, test, and validate early automation opportunities.

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